General Cherry and Nord Division announced a strategic partnership

General Cherry and rap group Nord Division announced the launch of a strategic partnership under the slogan “Moving Forward Together.” The collaboration brings together one of Ukraine’s largest defence tech manufacturers and one of the country’s most well-known military music groups around the development of a new Ukrainian culture, youth initiatives, and the promotion of defence tech.

The parties state that the partnership is aimed not only at cultural projects, but also at supporting young people, developing drone piloting culture, and creating new social initiatives across Ukrainian regions.

Key areas of cooperation include:

• Joint development of a new Ukrainian culture born on the battlefield and in defence tech engineering labs;
• Support and development of Nord Division youth communities in cities across Ukraine;
• Promotion of drone and piloting culture through social and cultural projects;
• Support for sports associations and youth development in cities and regions.

The General Cherry team says the company plans to actively support Nord Division’s creative work and contribute to the further growth of the group, emphasizing that modern Ukrainian culture today is being shaped not in studios, but on the frontlines, in volunteer headquarters, and within defence companies.

“Nord Division is a unique band and a true icon of contemporary Ukrainian culture. It is a unique story about a generation that has spent most of its life growing up during war and speaks openly with its audience about the war, brothers-in-arms, and heroes who gave their lives fighting for Ukraine. For us, this partnership represents moving forward. We are proud to support youth initiatives aimed at shaping a new Ukrainian culture where technology, music, sports, and responsibility toward the country become part of one shared environment,” said Marko Kushnir, Communications Director at General Cherry.

Nord Division emphasized that the partnership with a defence tech company creates an opportunity to scale youth and cultural initiatives, as well as support a new generation of Ukrainians who combine creativity, technology, and active civic engagement.

The parties plan to present the first joint projects within the partnership in the near future.